Post by account_disabled on Dec 20, 2023 2:06:35 GMT -5
Main challenges for Even further decline in organic reach If you've noticed that your reach is decreasing, get ready: that's the trend for all social networks. First: platforms need to monetize and, to do that, they create ways for you to invest in them. Organic reach is reduced, and ads become the option to achieve more engagement. Set aside a specific budget for paid ads, as this trend only tends to grow. The other reason is that networks prioritize user experience. That means that many times your publication will not reach the consumer because it is not as relevant to them as that of a family member, for example. The algorithms recognize this and choose the content that they consider most important for their users.
Discovering ways to stay ahead of these codes, delivering differentiated Special Data and relevant content, will continue to be one of the biggest challenges for brands. New ways to make videos As you will see in this article, audiovisual content promises to gain even more strength this year. Even today it is almost impossible to enter your Facebook, for example, and not find various videos. The challenge that arises is related to the saturation of that strategy. Although videos continue to grow, it will be necessary to deliver differentiated content and formats to attract users' attention in the midst of so much information. Therefore, don't stop creating unusual productions. Change in consumption patterns Not only new functionalities emerge.
Platforms and means of consuming content are gaining more strength every day. If before people accessed the Internet through computers, today online traffic comes from mobile devices. And not only that has changed! The relationship between users and brands increasingly tends towards horizontality, that is, a dialogue between equals. Therefore, finding ways to include users in content production is one of the great challenges. To get ahead, you have to understand your audience's demands and ways of relating and adapt your content production in that sense. RECOMMENDED CONTENT Marketing on Instagram.
Discovering ways to stay ahead of these codes, delivering differentiated Special Data and relevant content, will continue to be one of the biggest challenges for brands. New ways to make videos As you will see in this article, audiovisual content promises to gain even more strength this year. Even today it is almost impossible to enter your Facebook, for example, and not find various videos. The challenge that arises is related to the saturation of that strategy. Although videos continue to grow, it will be necessary to deliver differentiated content and formats to attract users' attention in the midst of so much information. Therefore, don't stop creating unusual productions. Change in consumption patterns Not only new functionalities emerge.
Platforms and means of consuming content are gaining more strength every day. If before people accessed the Internet through computers, today online traffic comes from mobile devices. And not only that has changed! The relationship between users and brands increasingly tends towards horizontality, that is, a dialogue between equals. Therefore, finding ways to include users in content production is one of the great challenges. To get ahead, you have to understand your audience's demands and ways of relating and adapt your content production in that sense. RECOMMENDED CONTENT Marketing on Instagram.