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Post by account_disabled on Nov 7, 2023 1:07:09 GMT -5
How to achieve such great success and develop the brand? The benefits of investing in a strong company brand include: the ability to dictate price conditions - people are able to pay more for good quality products signed with a specific, recognizable brand, lower advertising expenses - if the brand is well known on the market, the manufacturer does not have to spend large sums on promotion and marketing, sales are self-generating, more opportunities for business cooperation – strong brands have a better chance of working with the best business partners. Which can translate into even greater success on the market. Can one company have multiple brands? Of course! In the light of the law, it is even the only possible option for individuals who want to expand their business with new photo editor products from other industries, signed with separate brands. As a rule, an entrepreneur cannot set up another company due to the legal prohibition of entering the same person into CEIDG twice. However, the basic activity can be extended by adding additional PKD codes, denoting new activities. There are many companies on the market that manage more than one brand. Among the most popular, we can mention the Inditex company, which has brands such as Zara, Stradivarius, Bershka or Massimo Dutti, or the Unilever concern, selling its goods under the brands Algida, Knorr, Delma, Persil, Dove, Rexona and others. Companies often create competing brands, offering goods from the same industry, but of different quality, products of one brand are more luxurious.
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